An active presence on social media networks is quickly becoming an essential digital marketing tool for businesses, organizations, and municipalities. Facebook, Twitter, Instagram, Yelp, and Google are the most important. Pages and profiles on these networks drive traffic to your website, improve your search engine ranking, and provide another interface with new and existing customers.
Social media can also be used to display customer feedback. As the new information age evolves, solid ratings and positive reviews help you stand out among competitors and establish a good reputation. Additionally, rating stars now show up in search results and can therefore give your marketing dollars more bang for the buck: visitors are more likely to click on a listing with five stars.
Soliciting reviews is often beneficial, but there are a number of pitfalls to avoid in order to stay in the good graces of the various networks. We can help you walk the fine line of getting good reviews without coming across as a spammer.
Paid advertising options are also available, with Facebook being the largest player. Facebook offers a wide array of geographic and demographic targeting tools and can be particularly useful in building a base of followers. As with search engine marketing, there can be huge differences (e.g., 25 cents per like versus $2.00 per like) between a well-run Facebook ad campaign and a poorly managed effort.
Whatever your social media needs, we are ready to assist.